Usability

How to plan and test Rich User Experience Online?

What is Rich Web User Experience?

When a user visiting the website finds the website to be easy to use ie Navigation, Shopping, Registration and Checkout then it is called as Rich or Satisfied Web User Experience. A lot of research is carried out under the umbrella of Web 2.0 where research has been done and various HTML and CSS standards has been established to give a rich user experience.

Why is it required?
- Decrease in Abundant checkout
- Increase in revenue
- Increase in numbers of satisfied customers
- Easy to navigate and Buy online
- Decrease in support calls

What questions needs to ask for setting up a Rich User Experience Online
1. How quickly (in terms of clicks) user can reach to his desired content
2. How to filter distraction during the checkout process
3. Very important – how to place buy button on the detail or search pages
4. How can a customers opt to see more details about the product/services
5. How quick a customer can reach a support page or live support
6. How to attract and retain customer onto the website for long time.

Rich User Experience Online Testing Methods

It is important to check if the customers are happy with the website and where do they find difficulties which can be removed.
- Through Polling
- Through Web Survey
- Through Calls